Latest Dodge RAM – WOW 2018 RAM 1500 Express Review – 48897 Woodland MI Oct 2018.
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WOW 2018 RAM 1500 Express Review
Fiat Chrysler will build the current version of the Ram light-duty pickup well into 2019, even after it launches a redesigned Ram 1500 in early 2018, Automotive News has learned.
The added volume could allow FCA to make a low-cost play for added fleet business with the retiring pickups, while appealing to retail customers with the added features and technology due on the new trucks. It would also ensure that dealers have ample supplies of hot-selling pickups.
“Going into 2018, having more pickup capacity will allow us also to satisfy the fleet customers’ demand on pickup, which we struggle to do today because we favor retail in the U.S. and Canadian volume, which have higher margins,” CFO Richard Palmer said last week during a conference call. “As we realign our capacity, we’re going to be able to continue to work on improving our fleet mix.”
Sources say that the current light-duty pickup will continue production at Warren Truck Assembly in suburban Detroit and in Saltillo, Mexico, into 2019. Together, those plants would build a planned 200,000 of the pickups in 2018 and 65,000 in 2019 before transitioning to other products.
In addition, nearly 325,000 units of the redesigned Ram 1500 are to be built in 2018 at Sterling Heights Assembly.
Production of the redesigned pickup in 2019 is expected to grow 25 percent to more than 400,000.
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Oct 2018 WOW 2018 RAM 1500 Express Review in 48897 Woodland MI.
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