Dodge Caliber Commercial in Kaufman 75142 TX USA

Know More About DODGE Caliber 2018 Dodge Caliber Commercial – 2009 Dodge Journey | TV Commercial | “Shaft” in Kaufman 75142 TX.

Dodge Caliber Commercial On Friday, March 7, 2008 part of a commercial for the 2009 Dodge Journey was filmed in the driveway of my former home in Santa Clarita, California.

The commercial was part of Chrysler’s new “If you can dream it, do it” ad campaign which launched on Tuesday, April 8, 2008. One of the largest digital launch strategies in Chrysler LLC history, the campaign showcases the 2009 Dodge Journey’s unique combination of innovative features, versatility and flexibility all available at a great value that can help turn dreams into reality.

The television part of the campaign debuted two general market television ads and two multicultural spots: one targeted at African-Americans and the other for Hispanics. The African-American spots will air on BET, the NBA Playoffs, “Girlfriends” and “Everybody Hates Chris.” Hispanic ads will appear on Telemundo, Univision and Galavision.

The general market spots feature the world’s longest water slide, animated people, a man climbing the ladder of success, and a woman who meets her ideal man after winning over his dog. A third general market spot stars members of the U.S. Women’s National Soccer Team.

One of these spots, “Shaft,” which targets the African American market, was what was filmed (in part) at my Santa Clarita, CA home. Perhaps an unintentional reference to the “Shaft” movies — ironic, given the target audience of the commercial — the title references the main character “moving up” in life (as if in an elevator shaft). This concept is illustrated during the transitions between the three parts of the commercial.

The 30-second spot opens on a man, dressed casually, walking up to his new Dodge Journey parked in front of his modest apartment. As he gets in, the viewer sees the Journey’s interior space and features like Flip ‘n Stow in-seat storage. 

As he drives through his neighborhood, the viewer sees the middle part of the frame lift up and doors appear, closing like an elevator until the next scene. The viewer then sees the same driver dressed a bit more professionally, leaving his nicer downtown condo. As before, the middle part of the frame lifts up and doors appear, again closing like an elevator.

In the next scene, the man is driving through a more suburban neighborhood where he pulls up in front of his house. The voiceover says, “The higher you go, the sweeter the journey. Introducing the new crossover that’s ready for anything.” My home is in the very last shot of the ad — the car is parked in my driveway!

Note that you only see the driveway and garage door of my home where the car is parked during the closing seconds of the commercial (0:29).

I invite you to read my blog post about this experience here:

2009 Dodge Journey | TV Commercial | “Shaft”, Dodge Caliber Commercial in, Kaufman 75142 TX.

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